10.03.2025 “Preparing for Foreign Trade Show Participation with Competitive Intelligence” at the Riga Business School

10.03.2025 “Preparing for Foreign Trade Show Participation with Competitive Intelligence” at the Riga Business School
11.03.2025

“Preparing for Foreign Trade Show Participation with Competitive Intelligence”

March 27th, 2025, Riga Business School

Information and application: https://rbs.lv/lift-courses/trade-shows/

Dr. Jonathan Calof of the University of Ottawa will be in Riga to present a mini-course on “Preparing for Foreign Trade Show Participation with Competitive Intelligence” at the Riga Business School on Thursday, March 27th, 2025.

This course is ideal for individuals with an interest in trade shows.

Dr. Calof is a renowned expert in intelligence and foresight. He helps organizations anticipate future trends and develop innovative strategies. As a professor and consultant, he combines academic research with practical application to drive business success.

Course Goals: Equip businesses with CI techniques and strategies to optimize trade show participation, understand competitor and market landscapes, and create impactful connections.

Course Description: This one-day seminar equips businesses with the necessary tools and strategies to maximize their participation in foreign trade shows. By leveraging competitive intelligence (CI), participants will learn how to gather valuable insights, understand market trends, and identify key competitors. The workshop covers pre-show research techniques, strategic engagement methods, and post-show analysis. By the end of the seminar, participants will be able to develop effective action plans to drive long-term business growth and international expansion.